How to Use Social Media to Your Salon Suites Advantage
Social media is your salon suite’s best friend. More than 2 million people use social media daily. You need to make sure you put your salon in a position to capture the heart of your online visitors and gain new clients. Here’s more about how to use social media to your salon suite’s advantage.
Make Sure Your Contact Information Is Easily Accessible
You need to make sure customers have access to your contact information. On your website, put your contact information in multiple locations on the homepage and at the bottom of the other pages of your website. Sometimes social media is the first place someone will hear about your business, so ensure that all your contact information and links are displayed on every social media account. Make sure the information on your website and your social media pages are accurate.
Utilize Multiple Social Platforms
Utilize every social media platform by creating accounts and posting to them regularly. Social media platforms, including Facebook, Twitter, Instagram, YouTube, and Pinterest, can be used to spread the word about your business and showcase your work. Also, tracking the engagement on each platform will allow you to decide which social media platform might be best to focus on in the future. Showcase the work on your social media pages as well as provide other quality content, such as videos, and blogs.
Post Quality Content Regularly
Posting content regularly helps you establish authority in your industry and helps you get noticed by potential clients. High-quality content is important for keeping your clients engaged. You can include content that provides tips and advice in your industry, such as hair care, nail care, and similar topics.
Customers will message you wanting more information about your services and hours of operation. The quicker you respond, the likely you are to gain their business. Responding promptly to messages on Facebook will give you a badge that lets customers know you are responsive, making them more inclined to send you a message. Be as thorough as possible when you’re providing answers to your customer’s questions.
Offer Promotions and Discounts On Social Media
Customers love promotions and discounts. Offering special promotions and discounts on social media attracts more customers to your business. Promotions help people get to know your brand and your products or services. Advertising on multiple social media platforms allows you to cross-sell and upsell your services and products, giving them more exposure.
Use Instagram Stories to Your Advantage
Using Instagram stories to boost your salon suite gives you the chance to use real-time marketing to your advantage. This type of marketing allows you to reach your target audience at the right time, taking the guessing out of choosing the perfect marketing time. You can also use Instagram stories to engage your audience with awesome news and other beneficial information regarding your business. Instagram stories help you diversify your strategy and keep your audience interested in your services.
Imagique Salon Suites
There’s nothing better than having fun with your social media marketing strategy and gaining loyal customers. Whether you’re looking to try a new look, pamper yourself or offer your beauty services, Imagique Salon Suites has you covered. Contact us to learn more about the services we offer or information regarding leasing your own suite!