Which Social Media is Helpful to Grow Your Salon Clientele
Like it or not, social media is here to stay. Having professional accounts for your salon and getting good engagement can do wonders for your business. However, there are many platforms to choose from, and some are more useful than others. Here is a list of the best social media platforms to use to grow your clientele.
1.84 billion users log onto Facebook every single day. That’s a lot of eyes that could be looking at your business. If you have a salon, then having a business page on Facebook is important. You can use Facebook to promote, but also build a community. Clients or potential clients can leave comments and even have discussions on your page. You can post photos or short videos through Facebook Stories. Facebook also has a feature that allows clients to book appointments, and they can easily ask questions using Facebook Messenger. When you use Facebook, you let potential clients see all your information at once.
A picture can speak a thousand words, or hopefully, with Instagram’s help, a thousand dollars’ worth of business. With the help of smart hashtags and paid promotion, you can get your photos in front of thousands. Instagram also has Stories as well as Reels, so you can make short videos to draw in your audience. To use Instagram effectively you should take high quality photos with good lighting. You should also highlight your team and what their specialties are. You want your page to have personality as well as a theme. Instagram posts should look pretty, so yours need to draw attention, so you can get someone to stop mid-scroll.
TikTok has exploded in popularity over the past few years. While it might seem like an app just for influencers and celebrities, the app can be beneficial for everyone. TikTok is a great platform for a wide range of offerings. You can post transformation videos to show before and after videos of your clients. You can post funny videos of the daily happenings at your salon. You can also post beauty tutorials, an area that is extremely popular on the app. You can really show your versatility on TikTok. Users are interested in seeing your personality as well as what you have to offer. You can post videos ranging in length from 15 seconds to 3 minutes, so you have plenty of options.
As a salon you’re going to attract the most attention with captivating images, and that’s what Pinterest is known for. Pins can provide visual inspiration for potential clients, and link directly to your business. You can create boards to reflect different aspects of your business and generate interest from difference audiences.
Building up a social media presence takes time. It’s important to always go in with a solid strategy, but still be open to change. You might be surprised by what people respond to, but if you pay attention to your metrics, you’ll have success. Be thoughtful with your posting, and make sure it looks good! If you’re ever stuck, there are many social media marketing companies that can help your salon look its best. Check out Imagique Salon Suites on our socials or come by to learn more!